If you're a business owner, you know how important it is to reach your customers where they are. According to Harvard Business Review, reducing customer effort in purchasing your services increases loyalty. But how can you reach customers if they don't want to call on the phone or wait for quotes? Fortunately, there are plenty of ways to connect with your customers online. In fact, more than seven-in-ten U.S. adults have used the internet for local businesses in the past year (71%), according to Pew Research Center. And if you want those customers to keep coming back? Make sure that your website is up-to-date, easy for them to find information about what your business has to offer, and has clean functionality to purchase your goods and or services.
Being mobile-friendly is essential if you want to be found by your customers. Your site must be easy to use, accessible and fast. Mobile-friendly websites are convenient for customers because they can take care of business on the go, which means more opportunities for sales!
● Online booking is expected and secure. Your customers are conditioned to book their travel online in other industries such as hotels, airlines, and activities.
● Consumers today crave a convenient and easy experience. If they don’t receive that it often lead to quote shopping or loss of those customers altogether.
● Online booking gives you a competitive advantage over your competitors who are not offering that experience. It gives your customers the ability to purchase your service 24/7 even when you and the rest of your team are out of the office.
● Online booking is a massive time saver for you and your consumer.
To make sure your customers have the information they need to contact you and be informed about what you do, it's important that:
● You have all the information about your business easily accessible to customers.
● Your website is easy to navigate and has clear contact information.
● All forms of communication with your business, including email addresses, quote forms, and calls to action are clearly visible on the website or in other places on social media.
Your website should be easy for your customers to access and navigate. This means that you need to make it easy for them to find what they're looking for, whether that's by providing clear navigation or helpful search tools.
The first step in making sure your website is user-friendly is ensuring that it's accessible at all times of the day, from whatever device your visitors are using. It's critical that visitors have no problem accessing or navigating your site, so make sure it doesn't crash or freeze when there's high traffic on the site. You also want users who've never been here before (or haven't been here recently) to find their way around, without difficulty; if they can't easily find their way around your website within seconds after arriving, they'll likely bounce right off and go elsewhere.
While it may seem like a no-brainer, having up-to-date information on your website is crucial. Customers are going to be looking for the latest information about your product, services, and more. If you don't have it on your site then they're going to go find it somewhere else. (A.k.a your abandonment rate)
It's important that you keep an eye out for changes in your industry so you can update your website accordingly. If there are changes in laws (e.g ADA Accessibility) or regulations regarding what you do, make sure those things get incorporated into future versions of the site. Keep tabs on competitors who might be doing something interesting or innovative in their business practices so that when people visit your site they see our company and stays abreast of change and innovation in our field (or industry).
If you can reach customers online, they'll keep coming back. Online booking is convenient, saves time, saves money, and provides the modern experience we’ve all come to expect. Plus, it provides more data security throughout the booking process for your business and your customers.
While there are many different ways to reach customers online, the most important thing is to remember that your customers are looking for convenience. If they can't find it on your website, they'll go elsewhere. So make sure you're offering them what they want to capture their repeat business!
At Busie, we are helping operators like you bring their quoting and booking process online, capture customers directly, and save over 70% of time in the quoting and booking process. With us, you have full control over your entire charter experience and you can securely access our cloud-based platform, 24/7 from anywhere. Go digital today by requesting a demo here. If you’ve been thinking about upgrading your website, Busie has you covered for that as well. Reach out a firstname.lastname@example.org.