When the software Carr's Motorcoach had relied on for years shut down, Carr's didn't patch together a replacement. The second-generation owned company used the moment to rebuild the operation from the ground up, and within two months was already seeing double the bookings, a 58% lead conversion rate, and enough confidence to launch a second location in Indiana.
Challenge
Their legacy software shut down, forcing an immediate decision
RBS, the platform Carr's had run on for years, went out of business. With no time to waste, Tom needed a replacement that could handle the full operation, not just dispatch or just quoting, but everything, and he needed it fast.
Goal
Use the transition to build the operation they always wanted
Rather than find the closest equivalent to what they had, Tom set out to upgrade every part of the business: a modern platform, a website that generates leads, a sales function that could scale without adding headcount, and billing that didn't rely on chasing checks.
Problem
Losing their platform meant quoting and dispatch had to be rebuilt from scratch
With RBS gone, Carr's needed a system that could handle availability, quoting, driver dispatch, and trip confirmations immediately, without a long onboarding process.
Solution
Busie Platform: real-time availability, instant quoting, automated trip confirmations, and driver dispatch in one place. Up and running in days.
2x booking conversion within 2 months of going live.
Problem
A stale website was frustrating customers and costing leads
Carr's website hadn't been updated in years. It wasn't just underperforming. It was actively creating a bad impression for customers who landed on it expecting a modern experience and found something outdated.
Solution
Busie Website: SEO-optimized, built for charter, and live in under two weeks. A site that reflects the quality of the operation and gives customers a clear path to request a quote.
58% lead conversion rate. 66% quote conversion rate, up from the mid-teens.
Problem
Needed to scale sales fast without the runway to hire
Growing a charter operation takes sales capacity. But hiring, training, and ramping a sales rep takes time Carr's didn't have during a forced migration, and CSS was more cost effective than an internal hire.
Solution
Charter Sales Service (CSS): Busie's team handles inbound sales on their behalf, converting leads and closing trips without adding a single headcount to Carr's payroll.
Full sales coverage from day one, no hiring required.
Problem
Most billing ran through checks, creating slow and manual collection cycles
Relying on checks meant chasing payments, manual reconciliation after every trip, and a collections process that lagged behind the pace of the operation. It was the norm, but it consumed more time and energy than it needed to.
Solution
Busie Platform: integrated online payments built into the booking flow. Customers pay digitally at the point of confirmation, eliminating the check cycle entirely for the majority of trips.
Over 60% of billing now collected online and reconciled in real-time.
Problem
Waiting on payment settlements was putting pressure on cash flow
For a growing operation managing drivers, fuel, and overhead, the gap between completing a trip and receiving payment creates real cash flow strain. Standard payment processing cycles weren't keeping pace with the business.
Solution
Busie Payments: same day payouts direct to their bank account. Revenue from completed trips hits the same day, keeping cash flow healthy and the operation moving without delays.
Same day payouts supporting day-to-day cash flow.
What came next
With the operation running smoothly, Carr's launched a second location in Indiana
Expanding a charter business to a second location is a serious operational lift: new drivers, new dispatch, new customers, all running in parallel with an existing operation. Because everything at Carr's ran through Busie, the Indiana launch was seamless. One platform, one process, two markets.
Result
A second location stood up on the same platform without disrupting Detroit operations. Busie scaled with the business.
