Rocky Mountain Transportation has been moving people through the mountain west since 1946. When new ownership took over, they inherited something rare: a well-run operation with a loyal customer base and a reputation built over generations. What they set out to modernize wasn't the business itself, but the tools behind it. The back-office processes that had served the company well hadn't kept pace with where the industry was heading. Busie gave them the infrastructure to match the business they'd taken over.
"Having Busie has changed the game for us. Instead of hoping to catch leads by a phone call or word of mouth, we get to see and take requests in real time through online access. And being able to jump on these leads right away has been crucial."
SS
Seth Soley
Owner, Rocky Mountain Transportation
Challenge
The tools hadn't kept pace with the business
Rocky Mountain was a strong, established operation. But the back-office processes that had worked for decades were showing their age. Dispatch ran on Excel, billing lived in a separate tool, drivers worked off paper trip sheets, and the website hadn't evolved with how customers search and book today. Nothing was broken, but there was a clear ceiling.
Goal
Preserve what worked. Modernize what didn't.
New ownership wasn't looking to reinvent the company. The reputation, the relationships, the culture, all worth protecting. The goal was to bring the infrastructure up to the same standard as everything else: one modern platform, a website that generates business, and processes the whole team could rely on.
Opportunity
Dispatch and operations were running on spreadsheets and paper trip sheets
The system worked, but it required constant manual effort to keep it that way. Coordinating drivers and trips across Excel meant the team spent time on administration that could be spent on the business.
Solution
Busie Platform: live dispatch board, driver assignments, automated trip confirmations, and real-time availability. The operation runs the same way, with far less manual overhead.
50% reduction in time spent on sales and operations.
Opportunity
Billing ran through a separate tool, creating duplicative work and manual reconciliation
Every trip meant entering data twice: once in the dispatch system and again in QuickBooks. Payments received by check had to be manually matched and reconciled. It was reliable, but it consumed more time than it needed to.
Solution
Busie Platform: quoting, booking, and billing unified in one place. Trip data flows through automatically, payments are captured digitally, and reconciliation is no longer a separate job.
15+ hours/month eliminated on billing and reconciliation.
Opportunity
A decade-old website meant customers couldn't find a business worth finding
Rocky Mountain had built a strong reputation over 80 years. But their web presence didn't reflect it. In a market where charter buyers search and compare online before ever picking up the phone, an outdated site with no quote form and no SEO presence meant the business was invisible to a whole generation of potential customers.
Solution
Busie Website: SEO-optimized, built for charter, and live in under two weeks. Rocky Mountain went from zero online quote requests to an average of 30+ per month, generating nearly $1M in lead opportunity in just five months.
0 to 30+ online quote requests/month. ~$1M in lead opportunity in 5 months.
